Jen as part of LAGAW 'TA (Experience Western Visayas)

"Pack you bag and free your spirit to see the majestic scenery"



Jen Sanchez solo part in Lagaw 'Ta (Experience Western Visayas)

Jen Sanchez, Bacolod City's next pop artist represented the "city of smiles" in the first region-wide tourism song and music video of Western Visayas participated by more than 30 music artists. Jen shot her scenes in the music video during the Masskara Festival in Bacolod last October 2013 wherein she blended and joined the street parade. The La Consolation College Gigantes Effigy who are also part in the Masskara Parade took part in the music video shoot. Jen showed her radiant personality in the music video shoot that proved Bacolod is indeed, a city where people never gets tired smilling all day. 

Lagaw 'Ta is co-produced by the Department of Tourism Region VI, RSLPhoenix Music, Hampang productions, 8finity Events, Western Visayas College of Science and Technology - Computer Department and SM City Iloilo. The song is written by Ronelo Sanchez Ladiao, arranged and composed by Marty Catequista, Lindy Suladay and Jaylord Zpinx Capilihan. The music video is directed by Ramjun C. Valasote of Hampang Productions. The music video was released online at youtube.com on October 27, 2013 and it was officially launched at SM City Iloilo on October 25, 2013 as part of Sights & Sound event. 

Here's a detailed description on the cultural and creative perspective of the tourism song that highlights the best of Western Visayas:

The Philippines, particularly the Western Visayas, holds the promise of a
flourishing tourism industry that emanates life, pride, passion and progress
that redefine the essence of embracing our cultural identity in the most
heartfelt way. Merging culture with arts and music,
this music video will take you into places, let you rediscover treasures unlike
you’ve ever seen in both visuals and heartfelt vision. Together in Western
Visayas, let’s embrace our new destiny as a world-class destination of both
tourism and cultural arts. Let the music and the voices of 30 artists all over
the region excite you to listen and see the incomparable beauty of Western
Visayas through the first ever region-wide tourism theme song and traveling
music video.

Another cultural and artistic evolution has
unfolded. Witness as 30 music artists all over the region to share one song,
one passion, one voice to convey a strong and significant message for the
expanding tourism industry, an astonishing traveling music video shot in more
than 40 tourism sites from six provinces in a span of 25 days produced by
Hampang Productions, considered as the official theme song of the Department of
Tourism Region VI, with lyrics written by Ronelo Ladiao of RSLPhoenix Music,
original composition and musical arrangement by Marty Cathequista, Lindy
Suladay with Zpinx Angel, please welcome the region’s brightest and most
promising music artists performing an unforgettable song entitled “Lagaw Ta
Experience Western Visayas’!